New fashion brand to be launched next month

New fashion brand to be launched next month

Lawyer and Motivational speaker, Authur Marara.

By Letwin Mazarura

Founder of Style CabinZW, Sharon James has expanded into fashion business with the launch of a new brand , Zorah West to be unveiled next month in Harare.

The launch of the brand is in line with celebrating being an African.

“I have always had a liking for fashion and I am super excited to be branching into an area I have always loved,” she said.

“Fashion and music were my first love before I branched into interior design and furniture.

“I am happy to be launching a fashion range that will be selling both pre-manufactured and custom-made designs.”

Gumiguru, businesswoman, who was recently named in the 50 under 30 emerging leaders’ class of 2021 by local consultancy, said she was bringing self-pride and a taste of class through her fashion range.

“Zorah West is a departure from the norm and we are bringing in a whole new dimension to the fashion industry.

She also hope to bring a proudly Zimbabwean-cum-African feel through fashion yet with a global appeal that can compete with the best across the world
James, through her Women’s Cabin said she would also use the fashion house venture to empower women.

She said some of the guests to grace the launch of the fashion brand included fashionista Florence Rupapa of Trend-Zone Defined Wear.

“We are encouraged by the multiplicity in the fashion industry because this brings healthy competition and celebrates who we are as a people. Being someone with experience in this industry, I just can’t wait to be part of this ground-breaking launch,” Rupapa said.

Arthur Marara,a lawyer who will also speak at the event, said the launch would be a prime event through which they would celebrate excellence and productivity.

Nyari Mashayamombe

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