By Tatenda Gabi.
In a speech delivered at the Women in PR & Communications Zimbabwe Conference and Awards 2024 ceremony, WOMEN Affairs, Community, Small and Medium Enterprises minister Monica Mutsvangwa called on women to work hard, with determination and passion, as they strive towards equal opportunities and respect.
The event, held last Friday in Harare, celebrated the remarkable achievements of women in the field of public relations and communications. Mutsvangwa, whose speech was read by the ministry’s gender policy planning and programme management chief director, Lillian Matsika, emphasized the importance of recognizing and honoring the contributions of women in this dynamic and ever-evolving industry.
“Today, we gather to celebrate the remarkable achievements of women in the field of public relations and communications. These women have overcome numerous challenges, shattered glass ceilings and paved the way for future generations of girls to thrive,” Mutsvangwa said.
The minister highlighted the critical role that public relations and communications play in modern life, shaping public opinion, promoting projects and services, and building and maintaining relations between organizations and stakeholders. She emphasized the need for effective communication, particularly in the 21st century where information flows at lightning speed and messages can reach a global audience with a click of a button.
“As women, we have played a long and critical role in the field of public relations and communications, bringing unique perspectives, creativity and empathy to the table,” Mutsvangwa said. “Whether it’s crafting compelling narratives, managing crises, or building lasting relations, women have shown time and again that they have what it takes to succeed in this dynamic and ever-evolving industry.”
Minister Mutsvangwa urged all women to take action, speak up and persevere when facing any challenges to create a world where all women are respected and recognized despite their race or background. She emphasized that success is not an event, but a result of hard work, determination and a passion for excellence.
Institute for Public Relations and Communications Zimbabwe president Fungayi Murahwa congratulated all the award winners and encouraged them to keep working hard, networking, and building relationships. “Your achievements inspire us all and remind us that the power of hard work, dedication and passion is never wasted,” Murahwa said.
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